Branding & Product Packaging Direction

Posted: Sep 24, 2020

About Us

Based in Los Angeles, Omni Goods Co. is a new CPG startup ready to take on the large CPG conglomerates of the world by being fun, accessible, and all around better.  We're looking for talented, dynamic individuals to join our team as we look to compete with some of the largest brands in the world.

Job Description

Omni Goods Co. is looking for Creative Brand Directors to lead and oversee all aspects of brand design across the company's various soon-to-be launched brands. You have a pulse on creative trends in products, marketing and culture and a creative sensibility that extends across content genres. You excel at building strong cross-functional relationships in a fast-paced organization. If this sounds like you, please apply today!

Creative Brand Directors will translate strategies into innovative campaigns that effectively engage audiences and maintain consistency across all touch points, producing a seamless experience across digital and physical brand touch points. This is an opportunity for highly talented and visionary creatives to be able to see their own designs wind up on the shelves of America's biggest retailers, and be compensated appropriately in that context.

The ideal candidate(s) loves all things consumer products, packaging, ads, etc., embraces challenges and competition, is super creative, and a top performer among their peer group.  They should be adaptable, hard-working, and have a strong attention to detail.  Creative Brand Directors will brainstorm, coordinate, oversee, and review all creative work to consistently produce high quality deliverables on structured and unstructured (ad-hoc) projects.

Roles will include competitive base compensation packages commensurate with experience; pending initial success with the company, there will be potential for performance-based equity and/or cash bonuses at multiples of base compensation, as soon as the next 3-6 months.  Roles will start in a freelance capacity with potential to expand to an ongoing fulltime position.

Responsibilities

  • Take ownership of all branding and design initiatives for online and offline use
  • Oversee, lead and mentor team of talented graphic designers, illustrators, photographers and copywriters
  • Direct and coordinate teams of graphic designers, illustrators, copywriters, etc. to produce impeccable brand assets (will have project managers to assist)
  • Ensure that each brand's established look, feel and voice is successfully implemented across projects, helping to maintain consistency across all channels
  • Develop and maintain a strong, innovative and well-defined design language for each brand
  • Help establish guidelines for all applications of the graphic identity of the brand including packaging, page layouts, typography and interaction design
  • Maintain packaging standards and help evolve visual systems as we continue to grow into new markets, partnerships, legal requirements, etc.
  • Develop innovative concepts and specifications for graphic design related projects that achieve brand objectives and project timelines
  • Provide direction for web and interaction design
  • Monitor and ensure overall quality of all design output
  • Ensure consistency of design guidelines across all channels and brand touch points

Qualifications

  • Mastery of Adobe Suite
  • Have the ability to work and guide a team of creatives, consistently produce high quality work while adhering to deadlines
  • Ability to understand brand standards and deliver consistent results 
  • Clean and modern design aesthetic, strong typographic skills, and attention to detail
  • Degree in graphic design or similar from top tier institution
  • Knowledge of current trends in the consumer product space
  • At least 3 years of experience working at a reputable branding agency or consumer goods company

More Information

Source: Behance


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