Creative Lead / Art Director

Posted: Aug 30, 2022

We are looking for a Creative Lead/Art Director with 3+ years of industry experience. Someone is up for the challenge of a pivotal role in creating a global fashion label from India. Does it look like something up your alley? Check the requirements below.

https://www.monksofmethod.com
https://www.monksofmethod.com/page

Who we are

We are Monks of Method, a menswear apparel brand that brings purpose into clothing for urban monks. Modern men have been led astray by confusing trends and futile choices. In the name of luxury, they are offered dilution in quality, irrevocable damage to the environment and betrayal of craftmanship. We present them with a fresh, smart-casual brand that stands for authenticity, quality and timelessness.

 

Brand positioning:

Monks of Method is a contrarian, "hostile", or "punk" brand. It defies the notion of typical luxury brands that have to appear smooth, sophisticated and refined to justify their price point. Instead, the Monk's approach is a spartan, stoic, brutal and honest approach to luxury. We hope this approach will bring a refreshing take in a sea of sameness. We don't intend to please everybody; instead, we aim to create a cult of consumers who identify as monks. It's not easy being the Monk. After all, monks go against the flow in search of truth, a method to lead a more meaningful existence, dedicating yourself to strengthening yourself ceaselessly. The brand is dedicated to these individuals.

However, we have a task at hand. Fast fashion has numbed customers into being indifferent to quality, the true cost of clothing and heritage. To create a brand that breaks the mould of modern norms of aesthetics, luxury and authenticity, People need to be educated; the method needs to be preached.

Job Location

Bangalore, India. This is not a remote position. You must be in Bangalore or be willing to relocate. You will be working from our HQ in Bangalore.

 

Few things you will do

  • Give life to the brand; apply creative thinking to digital and physical surfaces that define the brand, including our website, print collaterals, packaging, social media, blogs, emails, and display ads.
  • Lead a team of designers, photographers, editors, and copyrighters to deliver the brand's message.
  • Lead and conceptualise a social media campaign. Concept and execute video, motion, and static social campaigns constantly.
  • Be a fierce advocate for the brand experience, and help us ensure consistency and quality across our communications assets.
  • Collaborate with photographers, designers, technicians and filmmakers to direct and conceptualise shoots and visual imagery for the brand, including styling, location, mood boards and concept. Hold the fort for the tone of the visual content. Ensure it retains our brand values, such as authenticity and positive deviance.
  • Deliver stunning visuals, and adhere to and evolve our brand style guide.

What you'll bring on board

  • 3+ years of relevant work experience on a communication/brand design team or agency
  • Experience in fashion, retail or a direct-to-consumer brand is a plus but not a must.
  • Interest in photography and filmmaking is a plus.
  • Comfortable collaborating with diverse groups in a fast-paced startup environment
  • Ideally, some lightweight experience with video editing/motion graphics would be great.
  • Ability to handle work independently with minimal supervision. Experience owning projects from start to finish.
  • Outstanding time management and prioritisation skills.
  • Excellent written and verbal communication skills.
  • Mastery of design tools like Photoshop, Illustrator, Lightroom, Figma, Davinci Resolve etc.
  • A strong foundation in visual design, typography, layout, grid systems, and concept discovery.
  • Obsessive attention to even the smallest of details

More Information

Source: Behance


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