Rich Brilliant Willing: Digital Design Lead at Rich Brilliant Willing (Brooklyn, NY) (Brooklyn, NY)

Posted: Jan 14, 2020

The Digital Design Lead will be part of a growing specialized marketing team at RBW.
You will become RBW's brand steward and help amplify our marketing message by producing and designing high caliber creative content to some of the most creative award-winning designers and architects in the industry.
In this role, your primary focus will be on designing and producing our digital assets to help RBW stay top-of-mind:
* Design exquisite, engaging and effective web experiences for new product launches.
Create, curate and help copy write for digital assets.
* Manage our email marketing calendar and elevate and iterate on the design of our email programs. 

* Elevate RBW by creating and maintaining a high bar of visual excellence across all digital touchpoints.
* Day-to-day projects like sitemaps, wireframes, low-fi mockups, production-ready comps, marketing assets, and design specs.
* Establish a scalable design system for all our marketing, triggered, transactional, and editorial emails.
* Manage RBW social media channels. 

* Manage site content and monitor information accuracy and functionality regularly for QC.
Perform website updates and maintenance when necessary.
* Review final work with an exacting eye to ensure delivered files are to spec.
* Promote the launch of new products, brand stories and territory events to meet our sales & marketing goals.
* You will collaborate closely with the Marketing, Sales and Development team and external creative partners to conceive, plan and implement our digital campaigns and communications.
Sounds like you? You'll love this job if you:
* Have an elevated sense of design, color, and typography: you know the difference between good and great and are able to work through team dynamics and timelines to deliver excellent digital campaigns.
* Have required experience in: * CMS and Ecommerce platform, knowledge of CSS/HTML
* Creating content for social media platforms
* Sketch and/or Adobe Creative Suite. Bonus points for Zeplin, InVision and animation.
* Experience with designing transactional, triggered and editorial emails
* Have a portfolio of digital projects that have elevated a brand's digital experience.
* Have the ability to have fun even when plans change.
* Are able to operate with urgency, focus and discipline.
* Are a highly effective communicator and strong collaborator.
* Are adaptable and agile. You will enthusiastically take on other assignments as needed to support your team.
* Have 4+ years of working experience in digital design is required.
* Experience in project management platform is required.
* Bachelor's degree in visual design or new media 

Who We Are Rich Brilliant Willing is a globally recognized provider of decorative LED lighting solutions.
RBW designs and manufactures LED luminaires.  for hospitality, workplace, and residential projects using technology, simplicity & creativity in our products and processes.   
Headquartered in Sunset Park Brooklyn we have relied on innovative design for over 10 years to solve problems for people wherever they work, live, and learn.
RBW is a certified B Corp and certified Best Places to Work 2019. 
At RBW we believe in the power of light to create atmosphere. 
RBW is committed to diversity and inclusion.
We are an equal opportunity employer including veterans and people with disabilities.
RBW's highly competitive benefits package includes paid parental leave, adoption assistance, 401(k) and profit-sharing.. PandoLogic.Category: Technology, Keywords: Web Design Manager

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