Junior Art Director

Posted: May 22, 2020

The Crumbs on OpenFortune

OpenFortune is a media platform that creates advertisements on 100M fortune cookie slips, while distributing those cookies on behalf of its clients to a growing network of 19,000+ Chinese restaurants.

Fortune cookies have been baked into our culture for 50+ years, and OpenFortune strives to uphold the traditional integrity of this sweet, after-meal, conversation-starting treat granting us health, wealth and happiness. The front of the OpenFortune slip contains traditional fortunes (and lucky numbers), while the back contains client branding. 

OpenFortune works with Coca-Cola, Capital One, Disney, Purple Mattress, Hulu, Dentyne, Warner Bros, Zelle, and many more sweet partners. 

The Role 

OpenFortune is looking for a hungry and passionate Junior Art Director. You will be involved in the entire creative lifecycle including research, conceptualization, strategy and execution of client pitches and campaigns. 

The candidate will have the ability to think "beyond the table" to create client campaigns that span across various media channels (e.g., "Post your slip to IG for a chance to win a once-in-a-life experience") to drive impressions/engagement for our clients. 

The ideal candidate must have an awareness and curiosity for all types of new advertising campaigns (e.g., you're the one who knows all about the Super Bowl commercials, before the Super Bowl), while having the ability to turn curiosity into actionable client pitches/campaigns. 

This is a sweet opportunity for a recently graduated senior, Intern Art Director or Jr. Art Director with 0-2+ years of experience who is hungry to work in a fast-paced, growing media platform. 

The Responsibilities

  • Lead art direction and creative concepting for a small creative team

  • Design fortune cookie slips to be presented to existing and potential clients

  • Research potential brand clients and advertising campaigns across all mediums

  • Execute brand client campaigns based on your original concept and/or client brief

  • Assemble pitch decks and mood boards pre/post campaigns

  • Create monthly social media content on behalf of OpenFortune 

  • Represent during client creative pitches, when necessary

  • Maintain and refresh the OpenFortune brand identity 

The Requirements

  • Degree in Graphic Design, Advertising, Visual Arts, or related

  • 0?2 years experience

  • Based in Greater NYC area

  • Proficient in Adobe Creative Suite

  • Skilled in copywriting, or curious to learn copywriting skills

  • Working knowledge of G Suite 

  • Ability to design across social media channels 

  • Desire to work in a startup environment

  • Hungry, passionate and kind self-starter

  • Knowledge of fortune cookie culture

Required for Applicants

Write 1-3 sentences about what brand would have the most fun advertising in fortune cookies. Why did you choose this brand? 

More Information

Source: Behance

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