Multimedia Designer

Posted: Mar 29, 2021

Overview: This position will primarily be responsible for supporting LOVA retail, Natty Rems wholesale, Haze Silver wholesale and corporate marketing and design namely by supporting marketing initiatives driven by the Chief Brand Officer. The Multimedia Director (MD) will help coordinate and execute on all co-marketing, co-branding, and advertising support. The MD will help develop strategies around these verticals to help promote LOVA on a customer, brand, and store level. 

-       Responsibilities

o   Develop the images used in a variety of creative projects, including web design, social, presentations, brochures, corporate identity, retail, packaging and more

o   Develop and maintain brand guide for LOVA and Natty Rems and Haze

o   Design and maintain images and copy used for LOVA and Natty Rems and Haze website

o   Develop merchandising POP and POS for LOVA retail stores including all templates, labels, etc

o   Be responsible for the design, layout, and formatting of materials and merchandise for in-store, team and marketing initiatives

o   Source vendors and assist in overseeing production for quality control

o   Designs may integrate typographic, photographic, illustrative and graphic elements

o   Command strong design abilities and proficiency in software applications such as InDesign, Illustrator, and Photoshop

o   Identify key design partners that LOVA can co-market or co-brand with, leveraging their brand awareness and authenticity to help build LOVA's profile and cache with core customers

o   Help execute design for co-marketing initiatives for retail, wholesale, CBD, and Natty Rems

o   Work with the CBO to develop a comprehensive social, digital, and experiential design plan including influencers, competitions, key cannabis platforms and more

o   Assist the retail, marketing, cultivation, and extraction teams on new product development for THC & CBD products and provide brand and designs for all packaging, positioning, labeling, etc.

o   Support the overall development of the LOVA eco-system to ensure that customers are getting the best possible experience

o   Maintain schedules and deliverables for all content development ensuring on-time delivery of key assets to stakeholders

o   Maintain constant communication with CBO on projects and deliverables

o   Assist in overall marketing direction and campaign initiatives to ensure brand awareness & objective completion

More Information

Source: Behance

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